NME Magazine - Half page ad
The overall theme of this magazine advertisement is very animated. This could mean to the audience that the band are quite animated, obviously this would not be fully defined through listening to their music but could mean that they are very animated in their performances and generally put on a good performance, therefore the advertisement isn't just advertising the bands new album but also promotes the band as well.
The image of this magazine is a blacked out penguin with some white basic features and a black and white studded belt (a typical rock convention of clothing). Again this gives off different meanings to the audience, one could be that the use of the cartoon penguin shows how random the band are, another shows the band is unique and very individual (another typical convention of indie rock). Another connotation that I got from this image, along with the pink glow around the penguin it almost gives a hallucination effect which links to the typical convention of rock being 'sex, drugs, rock and roll'. Also showing that they are sticking to the typical rock conventions.
The colour scheme in this advertisement is very mixed and matched and all colours are pretty much opposite. This again follows the stereotypical hallucination (sex, drugs and rock 'n' roll') motif that is represented through the media text. Obviously, the use of the clashing (opposing) colours are also used to make the text stand out to the audience and to make it as eye catching as possible, a clever technique commonly used throughout advertising. However, even though the colour scheme in the advertisement shows 80s rock 'n' roll conventions (mainly from The Sex Pistols) it also connotates a different meaning. This is that they are new and are bringing a new style to the typical rock conventions through the use of bright colours.
By Ryan Wiles
Mr Hudson - Album Release
Magazine Ad
The magazine advert I am analysing is very plain and has limited information but the most important information is shown on the advert. The main thing that we, as the audience, can see and that stands out is the title, Mr Hudson. This is because it’s at the very top of the advert in big and bold black lettering. Mr Hudson is new to the music industry as a solo artist so this is good as it will help to attract a new audience to his music. Underneath, is the name of the album ‘Straight No Chaser’. This sub title is slightly smaller than the main title and isn’t as bold but still stands out as the background is nothing but white.
The reason behind the white background is so the main focus is on Mr Hudson. The picture we see of the artist is central position and is showing his upper body only. There are three seperate images of Mr Hudson but in all different directions to get a movement effect as if he was moving. They are different colours which is eyecatching as the rest of the advert is black and white.
Towards the bottom of the advert on the top of the picture, we see a small amount of information about the album and what’s included. This is written in white so it contrasts with the main title and sub title. It lets us know the date when the album is due for release and the popular, new, recognisable songs that are included such as ‘White Lies’ and ‘Supernova’. The audience can also see that Kanye West was included in Mr Hudson’s debut single ‘Supernova’. This helps to promote Kanye West as a popular artist himself even more but also helping Mr Hudson attract an even wider audience as well as a new audience based on different genres of music.
At the very bottom of the magazine advert and the final thing we see is some institutions to do with music such as ‘Mercury Records’ and a company called ‘GOOD – getting out our dreams’. This once again helps to promote the institutions and get them a wider audience. There is also ‘www.mrhudson.com’ which once again helps to promote him as popular, new, young artist.
By Lauren Fitzgerald
U2 Magazine advert
The colours chosen for the advert are deep red and gold, these are quite royal colours which implies things about the band. The fact that it is the band's 25th anniversary and they're still on-going very strong is almost showing they are seen as royalty. The colours are very basic and formal reflecting the style of music and reputation the band has.
At the top of the advert is written in large font: 'an unforgettable album'. This is positioned at the top so it is one of the first things the audience would see. It is also worded in a clever way to make the reader want to purchase the item. The use of the word 'unforgettable' straight away signals to the reader that there is something special about it. Underneath that, is written: '25 years on, the fire burns bigger, bolder and brighter'. The use of alliteration is eye-catching to the reader.
There is a picture placed on the top half of the magazine advert. It consists of a castle. The castle represents the bands background of where they came from - Ireland. This could imply to the audience that even though they started over 25 years ago and have gone up in the world, they will always remember where they came from. The picture of the castle looks very classic and formal which again reflects the image of royalty. The use of shades of only black and white keeps to the formal theme. The effects used on the clouds makes it look like the dark clouds are being pushed away and the light clouds are coming through, shining onto the castle, almost as if it's the re-birth of the band.
The band name and album are made the main focus of the advert as the text is very large. It is also in a different font to the rest of the texts (which is all classic font) therefore, it stands out even more. Under this, the reader is then told about all the items they can purchase by U2, which is there to promote all of their music. 'CD, LP Vinyl, Deluxe 2 CD Edition and Limited Edition Box Set.
It then goes into more detail of what each consists off. This is to tell the reader all the extra's they would be getting if they purchase the DVD. In the Limited Edition section, it is mentioned how included in the pack is documentries and rare footage. This makes the audience feel that they are getting that little bit more by being able to view footage that not many others have. It also gives the audience closer relationship to the group.
Right at the bottom, is the day the CD is out so customers know when to purchase it. Also, is the band's website so they can have a look at more merchandise and info on the band.
By Priya Gohil
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